The visualizations shown below are illustrative examples and may differ in implementation due to country- specific features and requirements. The business stationery is uncomplicated and informative. The focus is on the simple exchange of information. smart as a brand is always clearly recognizable as the sender.
Stationery
General
Business card reference, Email signature , Letter Head & others
- Size:
- 1 MB
- Last modified:
- 25.05.2022
Rules
Stationery items can be adapted considering the rules for brand elements. The measurements on the following pages are only recommendations. The signature color can be used as a creative twist and emphasize the value of the materials where required.
Business Card
Business card (Two-sided)
1. Type area
Minimum distance is 8 mm
Format: 85 mm × 55 mm
2. Logo
Minimum size of 15 mm width
3. 2nd Logo
Minimum size of 15 mm width
4. Address line & Contact details
FOR smart Sans Regular 8 Pt.
Line spacing 120%
5. URL & QR Code
FOR smart Next Bold 8 Pt.
QR code links to further contact information.
Business card (One – Sided)
1. Type area
Minimum distance is 8 mm
Format: 85 mm × 55 mm
2. Name & Position
Name: FOR smart Next Bold 8 Pt.
Position: FOR smart Sans Regular 6 Pt.
3. Logo
Minimum size of 15 mm width
4. Address line & Contact details
FOR smart Sans Regular 8 Pt.
Line spacing 120%
5. URL
FOR smart Next Bold 8 Pt in signature color.
Letter
Letterhead
The letterhead is exemplary. Further variants are possible depending on country-specific conditions or legal form. An editable template and further information are available for download on the brand portal.
1. Logo
Minimum size of 15 mm width.
2. Contact details
Highlights: FOR smart Next Bold 8 Pt.
Text: FOR smart Sans Regular 8 Pt.
3. Receiver / Address
FOR smart Sans Regular 10 Pt.
Line spacing 120%
4. Subject
FOR smart Next Bold 10 Pt.
5. Note / Continuous text
FOR smart Sans Regular 10 Pt.
Line spacing 120%
6. Company law information
FOR smart Sans Regular 6,5 Pt.
Line spacing 110%
Envelopes
1. Logo
Minimum size of 15 mm width
2. Sender
Highlights: FOR smart Next Bold 8 Pt.
Text: FOR smart Sans Regular 8 Pt.