Our font FOR smart Next and FOR smart Sans are key brand identifiers. Our typography is the style-defining tool for all communication media. With the typeface tailored to our needs, we stand out from other car brands and underline our claim to design and go ahead to inspire others.
Typography
General
FORsmartNext-Bold, FORsmartNext-Regular, FORsmartSans-Bold, FORsmartSans-Regular
- Size:
- 179 KB
- Last modified:
- 22.09.2021
Hierarchy
Typography Sizes
Hierarchy and size There are defined font sizes for the digital area. These are recommendations and may deviate in exceptional cases. The best possible user experience, accessibility and application must always be considered. Otherwise the defined rules for brand design elements also apply to the digital area.
| Shortform | Name and font | Desktop | Tablet | Mobile |
| H1 | Headline 1 FOR smart Sans | 60px/00px/76px Bold | 44px/00px/56px Bold | 36px/00px/46px Bold |
| H2 | Headline 2 FOR smart Sans | 44px/00px/58px Bold/Regular | 28px/00px/40px Bold/Regular | 24px/00px/36px Bold/Regular |
| H3 | Headline 3 FOR smart Sans | 32px/00px/42px Bold | 20px/00px/32px Bold | 20px/00px/32px Bold |
| H4 | Headline 4 FOR smart Next | 24px/00px/34px Bold | 16px/00px/28px Bold | 16px/00px/28px Bold |
| H5 | Headline 5 FOR smart Sans | 18px/00px/30px Bold | 14px/00px/20px Bold | 14px/00px/20px Bold |
| Shortform | Name and font | Desktop | Tablet | Mobile |
| P1 | Body text Form smart Sans | 16px/00px/24px Bold/Regular | 13px/00px/20px Bold/Regular | 13px/00px/20px Bold/Regular |
| P2 | Image Caption FOR smart Sans | 14px/00px/20px Bold/Regular | 11px/00px/16px Bold/Regular | 11px/00px/16px Bold/Regular |
| P3 | Legal FOR smart Sans Con | 10px/10px/16px Bold/Regular | 08px/10px/12px Bold/Regular | 08px/10px/12px Bold/Regular |
| L | Text Link FOR smart Next | 18px/20px/30px Bold | 13px/20px/20px Bold | 13px/20px/24px Bold |
Examples of Use
