Brand

smart is an urban ally for the avant-garde spirited. They stand at the forefront as a community co-creating their path together with smart.

Through the innovative use of future tech, smart builds advanced business models, products, and services.

On the belief of embracing friction, smart is synergizing opposites to make each journey a meaningful experience, leading to the new premium. 

If you’re standing in a place where you’ve never stood before, then you are exactly where you should be.
If the horizon ahead is a zing that ignites you.
Then join us. 

What you bring to the world matters because it is potential. And when we come together in the spirit of co-creation, we are embracing the synergy of opposites.
We are igniting the sparks that leads to the new.

If you are here, then you are the force driving momentum. You are living forward. 

Forward is when you leap into the unknown.
Forward is when you continue exploring past the finish line.
Forward is when your inner flame still dances if one way doesn’t work. 

Forward is where imagination enables smart design and the continuous advancement of technology; making it possible to define the future we see. 

Onwards to a smarter future

To design a smarter future together.

smart has dedicated itself to seeking solutions for the future. Now, smart is defining what the future of mobility looks like.

To transform mobility into meaningful experiences.

Mobility should no longer be moving from point A to point B – it is the journey and the experience in between that defines it. Meaningful experiences matter – whether it be with your family & friends, with your community, or with the environment. 

We are the uncompromising urban companion connecting people and places

No matter how far you go, smart is always there by your side.
The re-defined smart brand focuses on connecting our consumers with the vehicle – a relationship closer than ever, a relationship that transcends pre-existing boundaries. 

Elevating and differentiating smart from all other brands, these three core brand values uniquely belong to smart. They lie at the heart of the re-defined brand. The core values shape the brand and serve as crucial guidance for smart’s every decision down the road

Inspire to co-create

It all begins with touching hearts and souls. This is our foundation of creating a great community

Embrace Friction

Opposites ignite the sparks that build something greater. This is how we stand at the forefront.

Engineer the future

Our process of developing business models, products and services driven by future tech is always thoughtful and conscious.

The new smart is no longer the radical and polarizing rebel. Now it’s all grown-up, more sophisticated, highly connected and automated, ready to lead the charge into the electric-powered mobility future. Tapping into this market with a new perspective, smart whole-heartedly believes in the power of co-creation, the mash-up of opposites, and the momentum of riding ahead of the waves. As an inspiring creator, new smart seeks to be an uncompromising ally for people with an avant-garde spirit.