Content played out in the social networks should be oriented towards the positioning of smart and be suitable for the target group. smart shares content that inspires and interests users. We are avant-garde trendsetters – fashionable, influential role models with a passion for art & design.
We prefer images that show authentic, inspiring people in motion and that fit our image world. The people can interact with our products. Where no product is shown and no brand/logo is clearly recognizable, we can position our logo in the lower corner of the format as an additional sender‘s note.
The second priority is pure shots of cars, staged according to our positioning. Here, the product speaks for itself as the sender. No additional logo is needed.
If required, a headline can be added to the picture.
1. Logo
Logo is not scaled. Default of 120px.
2. Safety margin
No elements may be placed in this area.
3. Picture
Use always format-filling. The core message of the image must be clear.
4. Headline
FOR smart Next Bold. Line spacing 110%. Font size depending on format.
5. Picture
FOR smart Sans Regular. Line spacing 120%. Font size depending on format.
Social media is an exception to our design guidelines for logo placement. To avoid visual duplication with the profile picture, we allow more flexibility with regards to the logo here. When used we always place our logo on the bottom right side of the format. For animations and the use of our liquid logo, it can also be placed centrally in the image.
These rules apply to standard posts in the feed and to stories. The inserted logo has a fixed width of 120px. If the logo and the word mark are separated, both elements are freely scalable.
Due to the diverse formats and platforms, there are no rigid grids but only one type area. Elements may not be placed beyond this. Images are always placed to fill the format.
Make sure that no important elements are covered and that the motif is clearly recognizable. The type area must always be 120px from the edge of the format and is based on the width of the logo.