Brand Animation
Logo in Lime on smart Black
(Outro only)
Standard video ending for any video that does not qualify to feature the “open your mind” animation and where video length is long enough or not limited. Hard cut from video into animation.
”open your mind” followed by Logo in Lime on smart Black (Outro only)
Video ending for brand level videos that pay into “open your mind”. Clean background behind “open your mind” has to be ensured.
Logo in White on Footage
(available in 2s and 3s length)
Can be used for time critical assets (e.g. paid media). 2s version can be used in intro if time does not allow for 3s version. In intro application the animation ends hard on a cut in the footage underneath.
Logo in White on Footage next to campaign CTA (Outro only)
Logo animation on white can be used together with a CTA (e.g. in TVC formats). Should not be used in assets which have additional UI elements to feature a CA (e.g. paid social or paid media).
v1“basic” (for non-brand level videos without time limit)
The smart brand animation exists in three formats. The first one is the most generic, standard solution with white logo and lime pulse on smart black. Since this version uses a lot of time it should only end videos for which the overall video length does not matter (e.g. organic content, show room, on event, etc.). For TVC and paid formats we have optimised solutions.
End shot of video (clean or with message)
smart logo animation with lime pulse (not spoken in voice over)
v2 “open your mind” (for brand level videos)
The smart brand animation with “open your mind” followed by lime on smart black is the solution for brand videos. This allows us to make sure every brand building activity pays into our brand claim and portraits the right attitude. If the video has a voice over, use the speaker to also say “open your mind – smart”. This way we create an authentic integration rather than a lifeless “stamp” at the end of the video.
“open your mind” animates over end shot which is fading out
(spoken as video voice over, if applicable)
”open your mind” disappears and morphs into smart logo animation with lime pulse
(spoken as video voice over, if applicable)
v2.2 “open your mind” (for long video formats at world premiere moments)
Adding a new product to our growing portfolio via a high-level creative is the only moment where we combine product/campaign and brand claim. This needs to be executed carefully and tastefully. Also, this combination needs space and time. It should only be combined in video lengths of over 20 seconds without feeling rushed. The voice over (if applicable) only reads the product/campaign claim and not “open your mind – smart” (as in brand campaigns).
Product claim / messaging
(spoken as video voice over, if applicable)
“open your mind” animates over end shot which is fading out
(not spoken in voice over)
”open your mind” disappears and morphs into smart logo animation with lime pulse
(not spoken in voice over)
v3 “on footage” (for advertising to gain longer visibility of product)
The white “on footage” version can create longer visibility of the product because we do not use available seconds for the logo animation on black. A slightly shorter version of the white “on footage” solution is available for the intro of paid social videos or other applications.
Intro version: Logo can sit out of center if product position balances it out (preferred rather than overlaying product with logo)
Outro version: Logo can sit out of center if CTA balances it out (preferred rather than overlaying product with logo)
Paid Social: centered logo can overlay product if it is moving enough within the frame