Imagery

smart imagery transports:

> Emotion & human connection
> Design & quality of product
> Taste, style & aesthetics
> Trust & authenticity

It is set in “European Utopia”,  which is a captivating world characterized by dreamy lighting, beautiful scenery, and modern, minimalist architecture, where moments are cherished like special memories. Our products seamlessly blend into this environment.

The people in our communication are the "people of tomorrow“. They embody smart values, radiating optimism and authenticity in their relatable interactions. 

Through lighting, textures,  camera angles and architecture we create a strong connection between real photography, virtual productions and pure CGI assets. 

Through this consequence in style, all assets can be combined and create together a strong recognizable visual world.

Not all CGI assets can be taken directly as they come out of the machine. Driving shots and tech showcases can only be created manually via our CGI partners.

All exports need to be treated like photos from a camera. Often manual retouch is needed to ensure our quality standards fully apply.

When highlighting the BRABUS line the so-called “dark mode” can be used.

This style is exclusively reserved for BRABUS and must not be used for any other line.

Images from multiple campaign shootings and CGI assets can be combined to create needed image galleries or video edits.

Our editorial imagery is driven by people and attitude, meaning that also if we only focus on product, we do that in a confident and iconic stye – highlighting the unconventional attitude of the smart brand and the philosophy behind the product design.

We share the stories of people who embody who we are and use imagery to capture those characters in a strong and authentic manner.

When creating culture, we use the visual layer to stand out while always ensuring attention to detail and quality in the execution. We love what we do and that should be felt through this category of communication.

We have two types of assets which are optimized for eCommerce applications. Product in context and product in a clean, light grey studio environment. 

Is the consumer making an emotional decision or a rational? Is it about design or lifestyle-fit or is our addressee only comparing / selecting different items? We always decide which style gives the consumer the information they need in the specific moment. 

Event documentation, social content, after sales and used car often must live with more budget friendly solutions. 

We strive to still create something authentic and emotional with smaller scale productions.

We ensure to build bridges to other asset types through perspectives, grading, framing, styling and locations. By doing this we ensure a growing content pool in which we can always find useful material.

Therefore, we always sync with other departments on their needs before we go on a shoot. These synergies help us work more efficiently.

Our CGI style to explain our car’s tech highlights and ADAS features uses a low-poly environment that does not take the attention away from what is important.