Brand

The history of smart is a visionary one, a legacy that has its roots in unconventional co-creation and in the unexpected.

Way ahead of its time, the first concept of the extremely compact car was developed by Mercedes-Benz in 1972. 

This out-of-the-ordinary idea took place because Mercedes-Benz had the acute foresight to study the future traffic systems and invest in the future of mobility in urban areas.

Throughout years of development and different iterations, what remains constant is smart’s unique creative lead and courageous design.

The re-defined smart brand is ready to carry on this unique heritage, break new grounds, and continuously lead the future of mobility.