smart Core

Here the “FOR smart Next” is used for highest headline level only. We switch early to the “FOR smart Sans” to support the functional nature of this channels / assets.

We evaluate exactly where to use imagery with and without people. Building an emotional bridge between image and copy is keyto create a logical and exciting discovery journey.

In the more tech and numbers related areas the imagery is reduced to allow for best possible support of more complex information.

We use lime as the only accent color on core comms. BRABUS-only pages / assets are the exception. It is important to not overuse the color. These examples show the right balance.

A BRABUS page or BRABUS-specific newsletters are examples where BRABUS red should replace lime. This allows us to highlight the performance and luxury aspects of this particular line in an emotional way.