"open your mind"

Main Layouts

This is the main layout of “open your mind”. Whenever the intention is to only mention the brand claim in the simplest form to make a statement for the brand, these are the versions to do that with.

The usage of “open your mind” in customer facing communication is only allowed when the overall goal of the communication is clearly aiming for an emotional connection. 

If the goal is rational (features, prices, benefits, etc.), the usage is not allowed.

On top of the aforementioned, “open your mind” may only be added if an asset does not feature too many graphic elements (logos and typography) in a single frame and the background is calm enough.

Please also factor in the UI of the respective channel. If that is super busy as well, please check if the mental availability for “open your mind” is truly given.

Both complete logo variants (regular vertical, regular horizontal) can be paired with both claims within an asset but a healthy distance and logical placements need to be ensured. The claim can be used in a supportive role in assets if a calm background, enough space and the correct context is given.

We want to use the claim to make a statement in the style which can have the biggest impact.
Below you find a few examples describing the design freedom of “open your mind”.
All new local creations need to go through a brand check with the regional or global brand teams based on project size.