The font FOR smart is our key brand identifier apart from our logo. Our font is the style-defining tool for all communication media. With the font tailored to our needs, we stand out and are recognised.
Fonts
General
FORsmartNext,FORsmartSansWeb,FORsmartSans,FORsmartSansConWeb,FORsmartSansCon,TsangerYunHei(smart-corporate-font-chinese)
- Size:
- 23 MB
- Last modified:
- 17.01.2025
Variable Usage
To secure optimized typography use in every communication stage or use case we are able to choose within these options.
Hierarchy
Here we describe the overarching typography style hierarchy.
The “For smart Next” is our main “identifier” while the Sans is used when clarity is the primary objective.
Misuse
No drop shadows
No unproportionate scaling
No outline
No italics
No reflection
No mirroring
No multi-colors
No 3D effects
No cuts or incomplete
No shifted baseline