Fonts

The font FOR smart is our key brand identifier apart from our logo. Our font is the style-defining tool for all communication media. With the font tailored to our needs, we stand out and are recognised. 

To secure optimized typography use in every communication stage or use case we are able to choose within these options.

Here we describe the overarching typography style hierarchy.

The 'For smart Next' is our main 'identifier' while the Sans is used when clarity is the primary objective.

“仓耳云黑” is our official Chinese font and a key brand asset beyond the logo. It also serves as a defining stylistic tool across all communication platforms, making us distinctive and easily recognizable.

“仓耳云黑W07” is our primary signature typeface. “仓耳云黑W04,” being relatively lighter, serves to support main headlines. For body text, where readability and clarity are the top priorities, please use “仓耳云黑W03.”