Sub-Branding

These should not underly strict rules and should always be designed to support the goals of the initiative in the best way possible.

There are cases where the creation of a visual sub-brand is needed. For the end-customer these logo variations can help to navigate important areas of smart‘s offerings like used cars or leasing.

In this case we use a logo system which neatly integrates our sub-brands into the core smart brand. Examples of this could be:

>  ”smart certified“
     smart‘s official used car offering

>  ”smart mobility lease“,
    ”smart mobility rent“, etc.
    Official name of smart EU‘s leasing offering, operated by ALD

They are applied in the same way as the core logo for a strong and recognizable look.
These examples show the horizontal versions of the logos. 

These are examples of using the compact versions of the logos.