'Styled by Mercedes-Benz'

Background

smart is styled by Mercedes-Benz. This is a fact, recognized and appreciated by our global consumers. We believe that to actively communicate the designation “Styled by Mercedes-Benz” through multi channels from different perspectives including branding, marketing to terminal sales will contribute highly effective assistance to your local communication.

The claim "Styled by Mercedez-Benz" should follow the rules below.

1) Must in combination with smart car.

correct and incorrect example:

correct

Incorrect

2) Must NOT in the foreground as a dominant part of the picture or in an explicit or superficial manner.

correct examples:

Web Page

Advertising

incorrect examples:

Advertising

Social Post

Web Page

3) No merchandise product, give-aways or accessories.

Usage Limitation

Usage scale:

All smart markets, worldwide except Cuba, Iran, North Korea, Sudan, Russia, Belarus and the territories of Crimea and Sevastopol and the Russian occupied embargo regions in Ukraine (e.g. in Donetsk, Luhansk, Kherson and Zaporizhzhia).

Usage right:

A revocable, non-exclusive, non-transferrable, non-sublicensable, non-royalty bearing and limited right.

Usage form:

The designation must be used only in the form of 'Styled by Mercedes-Benz'.

Usage description:

The designation 'Styled by Mercedes-Benz' can be used in marketing campaigns and for product information for the smart vehicles to indicate the design work delivered by Mercedes-Benz AG to smart. The right of use also includes the right to have marketing materials for the marketing campaigns developed or produced by third parties on behalf of smart.